Project Capital
Project Capital is a corporate investment fund business based in Birmingham, UK.
Founded by foreign exchange market experts and educators, Project Forex.
Project Capital
Project Capital is a corporate investment fund business based in Birmingham, UK.
Founded by foreign exchange market experts and educators, Project Forex.
Objectives
- Logo Design
- Brand Identity Design
As Project Capital manage and distributes money similar to an investment bank or private equity house, their identity had to fit within the corporate world and give an impression of professionalism and trustworthiness.
Challenges
We needed to incorporate some of the same values that well-known brands have within the banking space to appear reputable and establish trust. Project Capital understood that their identity needed to compete on the same level for those connections to form.
We needed to incorporate some of the same values that well-known brands have within the banking space to appear reputable and establish trust. Project Capital understood that their identity needed to compete on the same level for those connections to form.
An identity full of integrity
As building trust was a goal, and investors often have concerns surrounding security, security is a theme that carries over throughout the design, with a bold protective barrier surrounding all the elements where money (or capital) is present.
I designed a minimal monogram accompanied by a clean-cut typeface and neutral muted tones relevant to banking, corporate finance and currency. As building trust was a goal, and investors often have concerns surrounding security, security is a theme that carries over throughout the design, with a bold protective barrier surrounding all the elements where money (or capital) is present.
