Ry-Nu

Ry-Nu is a body positivity, mental wellness and lifestyle brand, based in Scottsdale Arizona, US.

Ry-Nu

Ry-Nu is a body positivity, mental wellness and lifestyle brand,
based in Scottsdale Arizona, US.

Objectives

Sparking a beautiful partnership between myself and Crafted Studios, we combined our knowledge to create a robust brand identity system that would compliment Ry-Nu’s missions and values as a business.

Challenges

Ry-Nu, in many ways, is an outlier in their industry. The body enhancement and plastic surgery industries keep a tight lid on topics that otherwise shouldn’t be taboo. Where there’s lack of information available, negative stigma, stereotypes and misconceptions spread.

Ry-Nu aims to bring awareness back to what’s at the core of body enhancement, promoting body confidence, raising and highlighting the positive aspects that come with enhancing your body.

Ry-Nu, in many ways, is an outlier in their industry. The body enhancement and plastic surgery industries keep a tight lid on topics that otherwise shouldn’t be taboo. Where there’s lack of information available, negative stigma, stereotypes and misconceptions spread. Ry-Nu aims to bring awareness back to what’s at the core of body enhancement, promoting body confidence, raising and highlighting the positive aspects that come with enhancing your body.

Bringing the focus back on the clients experience

With Ry-Nu’s identity, we’ve established a look and feel that serves as a constant reminder of what the recovery process should be.

Through their branding, clients know they are in the hands of professionals who will provide a luxurious, comfortable, accommodating, serene and clinical environment to conduce a healthy recovery process, not unlike a spa or recovery retreat.

With Ry-Nu’s identity, we’ve established a look and feel that serves as a constant reminder of what the recovery process should be. Through their branding, clients know they are in the hands of professionals who will provide a luxurious, comfortable, accommodating, serene and clinical environment to conduce a healthy recovery process, not unlike a spa or recovery retreat.