Project Forex
Project Forex is an education-based business operating in Birmingham, Manchester and London. Award-winning in-person and online Forex courses.
Project Forex
Project Forex is an education-based business operating in Birmingham, Manchester and London.
Award-winning in-person and online Forex courses, teaching their students a simplified way of trading the forex market.
Objectives
- Logo Redesign
- Instagram Revamp
- Social Media Strategy
After seeing immense growth and success since its inception, Project Forex wanted to take 2021 by storm by redesigning its logo and bring something new to their social media presence to mark the change.
Challenges
A logo that would be professional, adaptable, and uniquely identify their business in the market. Aside from the redesign, they wanted to explore ways to stay consistent online with the potential of having ready to use templates at hand.
With the number of students enrolling into Project Forex’s courses exponentially increasing by the day, they felt a redesign at this time was the right move to help push them further toward their goals. They needed something less generic. A logo that would be professional, adaptable, and uniquely identify their business in the market. Aside from the redesign, they wanted to explore ways to stay consistent online with the potential of having ready to use templates at hand.
Out with the old in with the new
The goal was to evolve and not overhaul, so although the previous iteration needed serious modernisation, colour schemes and typography systems carried over to make the transition from old to new seamless.
They now have a set of pre-made social media templates to highlight students and share their forecasts for different Forex markets, allowing Project Forex to stay consistent and share posts with little to no effort.
Project Forex’s new monogram logo establishes a modern, sleek and trendy look relatable to their 16-35 year-old demographic while still bearing semblance to who they’re as a brand. The goal was to evolve and not overhaul, so although the previous iteration needed serious modernisation, colour schemes and typography systems carried over to make the transition from old to new seamless. They now have a set of pre-made social media templates to highlight students and share their forecasts for different Forex markets, allowing Project Forex to stay consistent and share posts with little to no effort.
