Logo design versus brand identity, what’s the difference? A question that might seem self explanatory, but, because the two coincide with each other in a lot of ways, can cause a lot of confusion. In my experience I’ve had many clients contact me needing a logo design and after discussing their needs, wants and objectives, …
Accountability isn’t something I think many designers give much thought to, especially inexperienced ones. When things go wrong during a project, accountability is what’s going to save you from potential catastrophe. I made a lot of accountability mistakes when I first started my freelance journey in 2018. Something that I often retrospectively look back on …
Logo design is a balancing act. You need to identify what is lacking, what there’s too much of, and bring the whole composition closer to the client’s desired outcome. Everything needs to be intentional. Not made to look pretty, which is one of the biggest misconceptions that come with logo design. Your logo might …
For someone new to print, getting your head around what you should do to set your artwork up properly can be quite an overwhelming experience. Take it from me, someone who worked as an apprentice for a short time at a local printers, with no experience dealing with print prior. Imagine the horror on a …
Congratulations! You’ve just had an initial conversation with a potential client. They love what you offer and you’re both eager to get to work, but should you get started right away? The simple answer, no. Not until you’ve got your ducks in a row. Here are some ways that I onboard clients, which …
Organisation admittedly doesn’t come naturally to us designers. You’re working on various projects, saving various file types, then next thing you know, the once glorious desktop wallpaper you had is no more and instead replaced with an array of “Untitled” files. If only you had SOME organisation skills to make storing client files easier, revisions …
